Before it began mirroring Apple, Spotify’s family plan was $10 for the “master” account and $5 for each additional person.Īs previously reported, while Spotify’s subscriber base continues to grow, the average revenue it gets per user (ARPU) is shrinking, with family plans being one of the reasons for that disparity.
Spotify introduced its current family plan in 2016 as a way to match Apple Music, which had earlier set its pricing at $15 for up to six members. Streaming Family Plans: Too Much Sharing Has Execs Concerned About Slipping Revenue Per User The notices to select users also address possible privacy concerns users may have stemming from the GPS component of the verification process, saying the company “will only use your GPS data to verify your location and nothing else.”Ĭonfirming that all family members live together will “help to pay artists fairly for their music,” the company adds. However, many users who have received the new notices have pointed out that not all families have such rigid living arrangements - and that it is not unusual for family members to live apart (example: college residents). Spotify policy states that in order to qualify for the family plan, which is $15 for up to six accounts, all members must live at the same address. The test was performed in just four markets worldwide, and has now been completed, a source tells Billboard, though it’s not clear what Spotify will do with the results. “If you don’t confirm, you may lose access to the plan,” the message reads above a large “Confirm now” button. and Germany, as well as two other markets, have received emails asking users to confirm their address through GPS data. Faced with a growing subscriber base but slipping average revenue per user, Spotify is experimenting with changes to its popular family plan in order to cut back on unauthorized sharing among friends.Īccording to reports, a small number of “Premium for Family” subscribers in the U.S.
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